Abstract
This study aims at analyzing the influence of consu mer–employee interaction quality in store recommendation and purchase intentions for a clothi ng store by middle class consumers. The research started with a qualitative exploratory pha se conducted through interviews and a focus group. I was followed by a quantitative step implem ented through a conclusive causal research through an experimental study. Results sho w that there is a high correlation between the quality of consumer-employee interaction and st ore and recommendation and purchase intentions. The greater the positive interaction be tween the middle class consumer and employees of the retail clothing industry, the grea ter the purchase intention and recommendation of the consumer, while the reverse is also true
Published Version
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