Abstract
Instagram usability is to search for a person's profile, expand friendships, and offer a product between people. The study focused on the interaction between the user and the marriage provider to explain the process of acceptance of technology especially Instagram. The research question that is formed was “how the interaction of East Jakarta brides and the wedding vendors on Instagram in planning their wedding so that behind the alternative wedding reference online?”. The method used a netnography, and interviews, the informant has chosen in the East Jakarta area were five people. The research aims to understand how social media helps brides working in East Jakarta to plan weddings and construct diverse contributions from audiences. The results obtained Instagram is useful for all informant in making it easier to search for information related to wedding services. The information is
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
