Abstract
Under Scan, described as an ‘interactive video art installation for public space’,1 was presented in Trafalgar Square, a tourist attraction in central London, from 15 to 23 November 2008 as part of the Relational Architecture series by the artist Rafael Lozano-Hemmer. Apart from its credentials as the largest interactive video installation and the longest-running event to be presented in Trafalgar Square (Vanagan, 2009, p. 86) it constitutes an interesting case study for this chapter in order to demonstrate the ways in which screen-based works can function in a ‘media city’ (McQuire, 2009). Moving away from an art exhibition milieu (such as a museum or a gallery) or a cultural space where they can interact with various arts genres (such as a projection space, a music concert or a theatre performance) screens that operate ‘out in the open’, especially when they are meant to serve a purpose of interactivity, need to entertain and engage a very heterogeneous crowd.
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