Abstract
With new marketing strategies and technologies, new demands arise, and the standard public relation or salesperson is not enough, costumers tend to have higher standards while companies try to capture their attention, requiring the use of creative contents and ideas. For this purpose, this article describes how an interactive holographic installation was developed, making use of a holographic technology to call attention of potential clients. This is achieved by working as a host or showing a product advertising the company. The installation consists in a 360 degree (8 view) holographic avatar or object and optionality, also a screen, where a set of menus with videos, images and textual contents are presented. It uses several Microsoft Kinect sensors for enabling user (and other persons) tracking and natural interaction around the installation, through gestures and speech while building several statistics of the visualized content. All those statistics can be analyzed on-the-fly by the company to understand the success of the event.
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