Interaction, identity and collocation: What value is a corporate campus?

Abstract

Corporate campuses have been justified on many grounds, including lower operational costs, greater flexibility, stronger corporate branding and enhanced cross‐functional communication. Despite the tens of millions of dollars spent to acquire and develop them, little research exists that has systematically tested the validity of the benefits attributed to a corporate campus. This paper reports on an initial set of case studies examining one potential benefit of a corporate campus: the nature and extent of communication across organisational units. The results suggest that the amount of cross‐unit communication on a corporate campus may be less than expected. Implications for workplace and collocation strategies are discussed.