Interaction among actors in retail market competition in malang city

Abstract

In several countries, traditional market lose in competition with supermarket. Supermarket has several advantages compared with traditional market. It can provides consumers with lower prices, offer more varieties of products and higher quality products than traditional retailers, has more comfortable place for shopping. In Malang City, the existence of traditional traders was threatened. In a competitive retail market, traditional traders get less protection from the Government of Malang Municipality. Massive demonstrations conducted by traditional traders along with other society elements unable to stem the rapid growth of modern retail. This paper focus on the interaction of Malang Municipality actors in the local retail market competition. How those interaction can make imbalance retail market competition. The author uses descriptive-analytic method with a qualitative approach in this work. As a result, the interaction tend to produce imbalance retail market competition. Interaction between legislative, executive, bureaucracy and mass media tend to support modern retail growth than traditional one.