Abstract
Decoding by overseas audiences of the American hit program, Dallas, shows that viewers use the program as a forum to reflect on their identities. They become involved morally (comparing them and us), playfully (trying on unfamiliar roles), ideologically (searching for manipulative messages), and aesthetically (discerning the formulae from which the program is constructed).
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have