Abstract
Recent shifts in the regional composition of the United States, as well as a trend towards analyzing disaggregated household apparel expenditures, suggest that useful insight may be gained by examining whether inter-regional differences exist for specific categories of apparel expenditures. By using data from the 1990–91 Consumer Expenditure Survey, a series of expenditure equations is obtained for twelve different apparel/accessory categories. All possible combinations of region are included in the analysis. The results indicate that there is not just one specification that best explains regional variations for disaggregated apparel expenditures. Regional differences are brought to light that would typically be hidden under the traditional method of empirically measuring (or defining) region. Not only is this result relevant to marketers of clothing and individuals involved with developing family clothing budgets, but it also raises issues regarding the measurement of other dummy variables and the question of whether one form of measurement is appropriate for all apparel categories.
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