Inter-professional and patient communication as part of the personalized treatment process. A patient–doctor–pharmacist–pharmaceutical plant relationship model

Abstract

This article presents the issue of communication with the patient, as well as the professional relationship between a doctor, pharmacist and the employees of a pharmaceutical plant who are involved in the process of personalized treatment. The current literature on the subject recognizes the potential of personalized medicine, but focuses on its medical characteristics, analyzing, to a small extent, the importance of proper communication between entities involved in the treatment process. The transition from the traditional model of treatment to individualized therapy requires the expansion of the classic model of doctor-patient communication into a broader communication model which takes into account the relationship between the patient, doctor, clinic staff, pharmacist and pharmaceutical plant. The article presents the current state of development of personalized medicine and the potential of inter-professional communication in patient treatment. As a consequence, a model of the patient – doctor – pharmacist – pharmaceutical plant relationship has been proposed, taking into consideration potential opportunities and areas for development.