Abstract
This study investigates Digital Green Supply Chains (DGSC) within the framework of the Technology-Organization-Environment-Human (TOEH) model and Resource-Based View (RBV). The study provides a novel multidimensional analysis focusing on the interplay between technology, organization, environment, and human factors in driving DGSC and enhancing corporate eco-innovations. Based on 290 Chinese corporate managers analysed by Partial Least Squares Structural Equation Modeling (PLS-SEM), this study found DGSC implementation positively impacts corporate eco-innovations; organizational cooperation plays a significant moderating role. Technology, organization, environment, and human factors significantly influence internal integration and external collaboration in DGSC. Internal integration and external collaboration are critical pathways through DGSC implementation to promote eco-innovations. Furthermore, the research highlights DGSC implementation mediates and organizational cooperation positively moderates the DGSC-eco-innovation link. It enriches the existing literature by applying the TOEH model and RBV and offers actionable strategies for businesses to leverage DGSC for sustainable development practices in digital transformation.
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