Abstract

The energy transition that Poland is facing directs investment and research efforts towards renewable energy sources (RES). This topic has gained importance due to environmental and climate reasons and, recently, the ongoing military conflict between Russia and Ukraine. All these issues affect the availability and prices of fossil fuels, on which electricity production in Poland currently depends. Therefore, to change the current state of affairs, it is necessary to turn to other sources of energy, including RES. Particularly high hopes are placed on prosumer photovoltaic (PV) technology. Therefore, it becomes important to study the factors of acceptance of this technology among the Polish society. The aim of this paper is to answer two research questions: (1) what factors shape intentions to invest in prosumer PV technology and (2) what factors shape attitudes towards this technology. The research was conducted using a questionnaire on a sample of 430 people. Data analysis was performed using structural equation modeling. The results indicate that intentions are mainly shaped by attitudes towards PV technology and, to a small extent, by the media promotion of this technology. On the other hand, the factors shaping attitudes towards prosumer PV technology are environmental, economic, and those related to the perceived ease of use of PV technology. Social factors, in the light of the research conducted, do not influence attitudes towards the technology under study.

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