Intention towards halal logistics: a case study of Indonesian consumers

Abstract

The development of halal principles extends not only to halal products but also to logistics processes. This study applies structural equation modelling (SEM) to analyse the structural relationships among perceived value, perceived usefulness, knowledge, intention, and behaviour toward halal logistics acceptance. Through a questionnaire survey, 779 items of feedback were obtained. This study finds that there is a positive relationship between perceived value and knowledge on halal logistics with perceived usefulness. The findings suggest that in the context of promoting halal logistics, firms producing halal products need to educate consumers to have perceived usefulness of halal logistics.