Abstract
The rapid growth of mobile technology among the world’s population has led many companies to attempt to exploit mobile devices as an additional tool in the business of sales. In this sense, the main objective of our study resides in comparing the factors that determine the acceptance by consumers of the SMS (Short Message Service) and NFC (Near Field Communication) mobile payment systems as examples of means of future payment. The model used in our research applies the classic variables of the Technology Acceptance Model, as well as that of Perceived Security, a model deriving from the review of the major relevant recent literature. The results achieved in this study demonstrate that there are differences in the factors that determine the acceptance in each of the systems, as well as the level of the Intention to Use. Finally, we highlight the main implications for management and cite some strategies to reinforce this new business in the context of new technical developments.
Highlights
In recent years, mobile devices such as smartphones, personal digital assistants (PDAs), wireless tablets, and laptop computers transmit all kinds of data
Technology Acceptance Model (TAM) suggests that the perceived usefulness and ease of use by an individual are the factors that determine the attitude towards the adoption of a specific technology, and determine his intention to use resulting in the adoption of the technology (Davis, Bagozzi, & Warshaw, 1989)
The goal of our research is to analyse the acceptance by consumers of the Near Field Communication (NFC) and Short Message Service (SMS) mobile payment systems from a behavioural model standpoint and determine its constitutive factors
Summary
Mobile devices such as smartphones, personal digital assistants (PDAs), wireless tablets, and laptop computers transmit all kinds of data. The following drawbacks have been detected: (1) the high costs of the implementation the technology and ensuing financial fees (Islam, Ahmad, Khan, & Ali, 2010), (2) the complexity of the systems (Balan, Ramasubbu, Prakobphol, Christin, & Hong, 2009), (3) the diversity of the types of services and the lack of unified systems of payment (Liébana-Cabanillas, 2012), (4) the large spectrum of types of terminals hindering the implementation of uniform measures of security, control and monitoring (Islam et al, 2010), (5) the mistrust of these types of transactions (Wu, Li, Dai, & Zhao, 2010), (6) the immaturity of some markets, especially emerging economies, that reject new technology (Wu et al, 2010), and (7) the limited rate of penetration in Third World countries and emerging economies (Saidi, 2010) In spite of this initial lack of success, and due to the advances in mobile technology and the reduction of technical barriers for m-payments, we believe that this means of payment will eventually become more commonplace and simple to use in the coming years. From the results obtained after evaluating the process of acceptance of the mobile payment technologies, we will offer recommendations from the business standpoint to improve the intention of use of potential consumers by means of specific strategies
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