Abstract
The COVID-19 pandemic is a serious threat to human health, the global economy, and the social fabrics of contemporary societies as many aspects of modern everyday life, including travel and leisure, have been shattered to pieces. Hence, a COVID-19 mandatory vaccination as a precondition for international travel is being debated in many countries. Thus, the present research aimed to study the intention to take the COVID-19 vaccine as a precondition for international travel using an extended Norm-Activation Model. The study model integrates a new construct, namely mass media coverage on COVID-19 vaccination as additional predictor of intention to take the COVID-19 vaccine. The survey data were collected from 1221 international travelers. Structural equation modelling shows a very good fit of the final model to the data; the conceptual model based on extended Norm-Activation Model was strongly supported. Awareness of consequences related to the COVID-19 pandemic on individuals’ health has shown a positive effect on individuals’ ascribed responsibility to adopt emotionally driven (anticipated pride and anticipated guilt) pro-social behaviors that activate a personal norm towards altruistic and pro-mandatory vaccination-friendly behavior. Theoretical and practical implications are discussed.
Highlights
The COVID-19 pandemic is a serious threat to human health, the global economy, and the social fabrics of contemporary societies as many aspects of modern everyday life, including travel and leisure, have been shattered to pieces
International travelers who have been COVID-19-vaccinated will likely encounter fewer travel barriers, while those who have not been COVID-19-vaccinated might remain subject to travel restrictions, quarantining, and testing
40.3% indicated that they had a bachelor’s degree, 22.6% specified that they had a high school diploma, 20.6% indicated that they had an associate degree, while 16.7% had a master’s or Ph.D. degree. When it comes to gender, 51.7% were female, and 48.3% were male
Summary
The COVID-19 pandemic is a serious threat to human health, the global economy, and the social fabrics of contemporary societies as many aspects of modern everyday life, including travel and leisure, have been shattered to pieces. Governments across the globe are engaging in national lockdowns and travel restrictions as tactics of a comprehensive strategy to counteract the COVID-19 pandemic. Such actions are becoming unbearable for many people. Many countries are debating a COVID-19 mandatory vaccination as a precondition for international travel. A COVID-19 mandatory vaccination as a precondition for international travel might become a new social dividing line. Laurent [3] argues how the travel industry drives such an idea as a leap towards normality after the collapse
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