Intention to return after disaster

Abstract

This article discusses intention to return after a disaster. One of the issues that have recently surfaced in South Sulawesi is environmental issues and protection of natural resources. Natural disasters cannot be avoided, but the effort to avoid the fall of many victims is a matter of serious consideration. Natural disasters that occur in a tourism destination can be positive or negative. The purpose of this research was to contribute to the understanding of tourists’ reactions towards a tourism destination after a natural disaster and their influences on future visit intention. Being that the survey developed for this study examined the effects of a natural disaster on the behavioral intention to return a destination particularly natural attraction, the perceived risk, destination image and travel motivation to intention to return. In this study researchers set as many as 100 respondents. Analytical tool used is Structural Equation Modeling (SEM). SEM is a multivariate statistical technique that allows testing of a series of causal relationships between variables simultaneously so as to provide statistically efficiency. The results of this study indicate that there is a positive and significant relationship between Perceived Risk, Destination image and travel motivation on intention to return after a disaster.