Intention superiority effect on implicit memory of shopping lists: Activation and inhibition processes

Abstract

Intentional memory is defined as the ability to remember to perform intentions in the future. Forming an intention such as “shopping” activates access to memories related to the products on the shopping list. As Intention Superiority Effect (ISE) studies show, these memories are more accessible in semantic and episodic memory, more activated over time and protected from competing representations. The inhibition of competing representations in intentional memory has been little examined so far. In this study we attempt to analyze changes in activation in the recall of products on a shopping list and competitors through implicit memory tasks. Sixty-five participants learned two shopping lists on a computer. Later, they were told to virtually buy one of them (prospective list) and not the other (neutral list). Prior to intentional task execution, they performed an implicit retrieval task in which we manipulated the appearance or not of cues from the intentional list and analyzed the influence of the items from the intentional list on items related to intentional and neutral lists. The main result of this study is that intention retrieval by intentional cues strengthens the activation of products related to the intentional list and/or inhibits competing products related to the neutral list. The inhibition is episodic rather than semantic in nature. The ISE requires the recall of the intention during the retention period through intentional cues for maintaining the intention. This seems to defend automatic recovery theories and not the intention persistence hypothesis. Also, the results are better explained by the directed forgetting paradigm rather than by the retrieval-induced forgetting paradigm.