Abstract
During the period of the “new architecture” in the 1910s and 1920s, transparency was remarkable, a sign of modernity and progress that was not just technical, but also aesthetic and ethical. However, it changed with consumer capitalism in the 1950s and 60s, and underwent further transformations in the 1990s. This essay sketches some of the key changes and shows, first, how something initially associated with honesty rapidly became problematic once the power of the gaze was noticed and, second, that ambivalence characterizes our contemporary response to a transparency associated with both scrutiny and voyeurism.
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