Abstract
Fashion is a part of people's lifestyle, especially teenagers. Their needs in seeking for an identity and being recognized make them pay more attentions to every things that are booming in their circles. Local trend can be spread quickly to entire world because of the improvement of mass media effect. Through Korean drama, people of Indonesia got enough details about Korean fashion, called K-Style. K-Style surprisingly attracted the teens audience and motivated them to imitate those style. Peer Group Interactions also take an important role in K-Style imitation behavior. Necessities for being praised and accepted made their personality became capricious and emotionally unstable. For that reason, this study aims to analyze the influence of intensity of Korean drama program in television and Peer Group Interactions to K-Style imitation behavior among teenagers.Keywords : intensity, media, peer group, K-Style, imitation behavior.
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