INTENSITAS PERPINDAHAN KEANGGOTAAN PARTAI POLITIK: Sebuah Tinjauan Sikap dan Norma Subyektif Anggota Partai

Abstract

Abstrak By the Election Day, many political party members move to other parties. This action can influence the political stability and deteriorate the political party image from the society’s point of view. This action may not happen if the political party can function and manage their party well. This movement starts from the intention to move to other party. This study is aimed to evaluate empirically the correlation between attitude and subjective norm on moving to other party with the political members’ intention to move to other parties. The hypothesis of this research is there is a correlation between the attitude and subjective norm of political party members on the movement to other party, and the intention of political party members. The more positive their attitude and the higher the subjective norm of political party members on moving to other party is , the higher their intention to move to other party is or vice versa. The data got show that there is a significant positive correlation between attitude and subjective norm of the political party members, and the intention of the political party members to move to other party (R = 0,566 with F Regression 20,961 with p < 0, 01). Keyword: Intension, attitude, subjective norm, political party members A. PENDAHULUAN