Intelligent Support Systems for Marketing Decisions

Nikolaos F Matsatsinis,Yannis Siskos

doi:10.1007/978-1-4615-1147-2

Intelligent Support Systems for Marketing Decisions

Nikolaos F Matsatsinis, Yannis Siskos

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https://doi.org/10.1007/978-1-4615-1147-2

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Publication Date: Jan 1, 2003

Citations: 34

#Marketing Decisions #Decision Support + Show 8 more

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Abstract

Preface. Part I: Marketing Decisions. 1. Decision Analysis and Support. 2. The Structure of Marketing Decisions. 3. Strategic Marketing Decisions. Part II: Intelligent Support Systems. 4. Information Systems. 5. Decision Support Systems. 6. Advanced Decision Systems. 7. Intelligent Decision Support Methods. 8. Intelligent Decision Support Systems in Marketing. 9. New Product Development Methodology. 10. Analysis and Design of MARKEX. 11. Applications in Marketing. References. Index.

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