Intelligent evaluation system for new energy vehicles based on sentiment analysis: An MG-PL-3WD method

Abstract

As a critical strategic tool within the framework of the digital economy (DE), artificial intelligence (AI) plays a crucial role in realizing an AI-assisted economy. This novel paradigm has gained widespread acceptance from governments globally, positioning itself as a cornerstone in the practical implementation of the DE. The increasing reliance on digital means for economic transformation, the treatment of data as a critical resource, and the integration of information technologies highlight the synergy between AI and the DE. Against this backdrop, online reviews and SA play a pivotal role, offering rich data streams continually emerging on various platforms. Therefore, this article utilizes a probabilistic linguistic term set (PLTS) to establish a multi-granularity probabilistic linguistic (MG-PL) information system. This approach, through sentiment analysis (SA), enables quantitative analysis of user emotional expressions. The integration of these technological aspects holds the promise of enhancing decision-making processes, facilitating the intellectualization of economic activities, and addressing existing challenges in the application of AI within the DE domain. Initially, SA is conducted on text-based online comment data, forming a probabilistic linguistic incomplete information system. The maximum similarity method is employed to establish a probabilistic linguistic complete information system. Subsequently, an adjustable MG-PL decision-theoretic rough set (DTRS) is developed, followed by the establishment of a three-way group decision model using three-way decisions (3WD) and a directed graph. The model’s applicability, stability, and feasibility are demonstrated via a case study centered on the acquisition of new energy vehicles (NEVs).