Abstract

In daily life, it is unavoidable to make a lot of different decisions. Unfortunately, people are not optimal decision makers and do not act rationally when selecting the desired product [1]. To help people select the “right” product to meet their needs, a customizable model based on the fuzzy algorithms is proposed in this study. The linguistic triangular fuzzy variables are used to quantify the judgment intensities to establish the customizable model. The relationship between individual’s needs and product alternatives are constructed by using the fuzzy inference and fuzzy distance algorithms. With the program created in this research, the user will be able to customize the product and obtain the suggested combination of alternatives that fits the user’s needs by selecting the required linguistic terms. A bicycle is chosen as the objective product for a case study in this research and this proposed model can also be used with other products.

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