Abstract
With the rapid evolution of the Internet and the exponential proliferation of information, users encounter information overload and the conundrum of choice. Personalized recommendation systems play a pivotal role in alleviating this burden by aiding users in filtering and selecting information tailored to their preferences and requirements. This paper undertakes a comparative analysis between the operational mechanisms of traditional e-commerce commodity classification systems and personalized recommendation systems. It delineates the significance and application of personalized recommendation systems across e-commerce, content information, and media domains. Furthermore, it delves into the challenges confronting personalized recommendation systems in e-commerce, including data privacy, algorithmic bias, scalability, and the cold start problem. Strategies to address these challenges are elucidated. Subsequently, the paper outlines a personalized recommendation system leveraging the BERT model and nearest neighbor algorithm, specifically tailored to address the exigencies of the eBay e-commerce platform. The efficacy of this recommendation system is substantiated through manual evaluation, and a practical application operational guide and structured output recommendation results are furnished to ensure the system's operability and scalability.
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