Abstract
Although tobacco is a multi-billion-dollar industry globally, its consumers are prone to various non-communicable diseases, such as cancer, heart attack, etc. Therefore, to prevent this, many states have taken initiatives to discourage the consumption of this harmful product. Many international organizations like World Health Organization (WHO) have supported these preventive measures through The WHO Framework Convention on Tobacco Control (WHO FCTC). The main objective of this convention is to encourage the concept of packaging all brands of tobacco products in a uniform standard, which is known as the Plain packaging process. This was the first initiative adopted by Australia. This research aims to determine the intellectual property rights and public policy on the role of plain packaging and health care in India as a developing country and the best strategy to tackle these issues. The authors have also made efforts to have a comparative study of New Zealand, Australia, Bangladesh, etc for better understanding.
Highlights
Some consumable goods, such as tobacco are harmful to humans, addictive in nature, and hazardous to health
The main objective of this convention is to encourage the concept of packaging all brands of tobacco products in a uniform standard, which is known as the Plain packaging process
According to a 2017 report by the World health organization, “Globally, tobacco use causes more than 7 million deaths per year with a potential increase to 8 million deaths yearly by 2030, supposing this pattern of consumption doesn’t change.”1 in order to discourage consumers from consuming such goods many countries have implemented various protocols in the form of tobacco control policies, ranging from graphic pack warnings, advertising bans to the creation of no smoking areas2
Summary
Some consumable goods, such as tobacco are harmful to humans, addictive in nature, and hazardous to health. According to a 2017 report by the World health organization, “Globally, tobacco use causes more than 7 million deaths per year with a potential increase to 8 million deaths yearly by 2030, supposing this pattern of consumption doesn’t change.” in order to discourage consumers from consuming such goods many countries have implemented various protocols in the form of tobacco control policies, ranging from graphic pack warnings, advertising bans to the creation of no smoking areas. Several countries have taken significant steps by removing the last bit of glamour and attraction from the tobacco packs and embrace the concept of “plain packaging.”. This process is a principle that prevents any product from carrying industrial brand imagery as mobile billboards.. Several countries have taken significant steps by removing the last bit of glamour and attraction from the tobacco packs and embrace the concept of “plain packaging.” This process is a principle that prevents any product from carrying industrial brand imagery as mobile billboards. The principle of “plain packaging” has become mandatory in Australia since December 2012.5
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