Abstract

Today's companies face an incredible array of intellectual property issues, particularly when conducting business online. Forrester Research expects U.S. e-commerce retail sales to grow by over 10% per year and reach $278.9 billion in 2015. As e-commerce business increases and utilizes new technologies, e-commerce companies are likely to see a surge in IP issues and litigation. This Article discusses several of the more significant IP issues that an e-commerce company is likely to encounter and provides several strategies for dealing with such issues.

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