INTELLECTUAL CAPITAL AUGMENTED NAVIGATOR FOR DECISION MAKING IN THE INFORMATION AND NETWORKED ECONOMY

Abstract

Purpose: the study presented in this article is aimed at improving the methodological tools for assessing intellectual capital, taking into account changes caused by the emerging of the information and network economy and deepening of digitalization.Methods: the article is prepared using a system thinking, a set of general theoretical and economic methods, structural-logical modeling and graphical methods for presention of information.Results: a structural and logical model of the navigator of intellectual capital is developed to take into account the complete set of resources of the enterprise operating in the information and network economy, including resources related to network interaction and the application of new production and management technologies. The shortcomings of the limitation of the existing model of the intellectual capital navigator have been identified and the approaches for their elimination have been substantiated. A new design of the structural and logical model has been developed to match the intellectual capital navigator with the accounting model of the corporate balance sheet. The content, hierarchy and interrelationships of the tangible and intangible resources are refined. The augmented model of the intellectual capital navigator incorporates know-how concept consisting of the production and organizational-management know-how, as well as it includes the concepts of "brand" and "business model" in accordance with the principle of emergence of a system thinking to meet the challenge of complexity.Conclusions and relevance: the intellectual capital navigator is a promising methodological tool for the comprehensive accounting of the corporate tangible and intangible resources and presenting of information for management decision-making in order to overcome the limitations of the traditional accounting model. These limitations became especially significant with the emerging of the information and network economy and the deepening of digitalization. At the same time, the initial structural and logical model of the intellectual capital navigator has some shortcomings that do not allow to apply in full extent to decision-making. The modified intellectual capital navigator eliminates the most significant shortcomings associated with the non-conformity of the model to accounting principles, its internal contradictions that hamper the consistent accounting of the parts of intellectual property, and develops a structural and logical model for better accounting of intangible resources associated with the interaction of entities in the information and network economy.