Inteligencia Artificial en los medios de comunicación : Percepciones de los periodistas y charla organizativa

Abstract

Artificial Intelligence’s cost-efficient nature and speed of operation has naturally prompted many media organizations to consider its broader application in the media industry. But it has also prompted concern among human journalists that they will be marginalized and ultimately replaced by AI. This study employs qualitative methods to explore the perceptions of media practitioners working in Chinese media context in relation to the impact of AI on media employment, and attempts to shed light on how talk/discourse about AI is shaping perceptions at the individual (micro) level and institutional communication at the organizational (meso) level.