Abstract
The mainstream press was lukewarm regarding Rodgers and Hammerstein's Flower Drum Song (1958). In contrast to white media responses to Flower Drum Song, black newspapers wholeheartedly embraced it. Although the praise by black newspapers for the musical can be attributed to African-American actress Juanita Hall's prominent role in the production, more than just racial pride is in evidence in these reviews. By examining the ways in which African-American newspapers constructed Flower Drum Song as holding particular significance to the black community when the Civil Rights movement was gaining momentum, this article analyses the ways in which musicals can take on new and unexpected meanings for unforeseen audiences.
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