Abstract
Cross-culture conflict management is the major challenge for the Chinese enterprises going global along the Belt and Road Initiative. This study explores the feasibility of integrating the Confucian culture into cross-culture conflict management, and a special role is given to the COVID-19 pandemic. We combine the Confucian culture values and Hofstede’s cultural dimension theory and adopt the questionnaire survey methods on the Chinese multinational enterprises’ employees. The Cronbach’s Alpha method is also deployed to test the reliability and validity of the data. We find the significant integration of the Confucian culture into cross-culture conflict management. Furthermore, 16 sub-values of the Confucian culture are suggested to mitigate the cross-culture conflicts in multinational enterprises effectively. The findings imply that Chinese enterprises should consider new strategies to manage the cross-culture conflicts, especially during the COVID-19 pandemic.
Highlights
With the progression of “BRI,” Chinese enterprises are encouraged to go global and have actively carried on various business cooperation with the countries along “BRI.” with the prosperous development chances, Chinese enterprises have to face cross-culture conflicts due to different cultural environments such as multinational employees and differences in host country culture
In combination with Hofstede’s four dimensions, a theoretical research framework has been established to analyze how these Confucian culture values are integrated into the management of cross-culture conflicts for the Chinese enterprises going global
The survey implies that Confucian culture values can be integrated to the diversity of cultures and create a harmonious atmosphere in multinational enterprises, mitigating the conflicts and improving performance. This study adopts both quantitative and qualitative research methods such as the questionnaire survey, the literature review, and the Cronbach α index method to explore the feasibility of integrating Confucian culture into cross-cultural conflict management
Summary
With the progression of “BRI,” Chinese enterprises are encouraged to go global and have actively carried on various business cooperation with the countries along “BRI.” with the prosperous development chances, Chinese enterprises have to face cross-culture conflicts due to different cultural environments such as multinational employees and differences in host country culture. “Equality” encourages equal exchanges and mutual learning between different cultures; “Inclusiveness” aims to achieve “coexistence of civilizations” through cultural exchanges and integration. Chinese enterprises consider these principles and are suggested to solve these cross-cultural conflicts harmoniously. In combination with Hofstede’s four dimensions, a theoretical research framework has been established to analyze how these Confucian culture values are integrated into the management of cross-culture conflicts for the Chinese enterprises going global. This study contributes to enhancing the mutual understanding of different cultures in different countries along “BRI.” On the one hand, Chinese enterprises should advocate Confucian culture inside their companies and contribute Confucian culture wisdom to the global economy’s development.
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