Integration of Sustainable Development into International Projects in the FMCG Industry

Abstract

At this moment, the pursuit of sustainable development (further – SD) has become one of the most important aims of large international companies and, accordingly, their international projects. In the field of FMCG, where the quality of products and the speed of their use are very important, sustainability is given great attention, being one of the main success factors for many international FMCG projects. The purpose of the research is to identify the key success factors as well as to develop guidelines for integrating SD into international projects in the FMCG industry. To conduct the research, the following research methods were used: case studies, semi-structured in-depth interviews, online survey. As a result of the study, key success factors of integrating SD into international FMCG projects were identified, propositions were tested and guidelines and recommendations were developed. The results of the research might be useful for FMCG companies and their international projects.