Abstract
The purpose of this article is to pragmatically analyze the effects of quality and innovation practices on the organizational performance from the sustainability perspective. Further, the researcher also aims to understand the effect of quality and innovative initiatives on the global sustainability as a whole. The study uses data obtained from a survey of 126 organizations comprising manufacturing (121) and services (5) both in India. The respondents chosen to answer the questions must have sufficient knowledge of innovation practices being deployed in the organizations at large. Descriptive statistics were used in order to determine the sustainability-oriented innovation practices deployed. Exploratory factor analysis (EFA) was applied to extract the factors and to provide the basis for gauging their reliability and validity. In addition, regression analysis was used to see the effect of sustainability-oriented practices on organizational performance as a whole. The sustainability-oriented innovation practices are definitely conducive to foster growth and performance benefits, provided and supported by this research based on theoretical and practical inputs taken from the leading manufacturing hubs in India.
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