Abstract

The article discloses opportunities of widened presentation of literary heritage in historical and artistic exhibitions in Russian literary and memorial museums that are considered by the author as an alternative for reconstruction of memorial space based on typical materials. In reliance on an idea of key role of visual means in social and cultural communication, the author claims that text representation in visual format through the use of the newest technologies of museum design helps to refine effectiveness of perception of conceptional block of museum exhibit by a visitor, its capabilities to draw people's attention. Research sums years­long experience of work of three Russian literary museums (Varlam Shalamov's House Museum (Vologda, Vologda Oblast), Vasily L. Pushkin's House Museum (Moscow), Nikolai Gogol' House – Memorial Museum and Research Library (Moscow)), that shows usefulness of synthesis of memorial component of museum activities and spatial and figurative approach to presentation of literary heritage in museum space.

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