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Abstract
The purpose of this paper is to report a research carried out for ensuring sustainable product design by the integration of environmentally conscious quality function deployment (ECQFD) and life cycle assessment (LCA) approaches. Sustainability refers to the capability of an organization to maximize resource efficiency for ensuring clean and green atmosphere. The sustainable product development model integrated with ECQFD and LCA has been used for ensuring sustainable product design. The implementation study was carried out by gathering data from a single manufacturing organization. The implementation experiences indicated that methodology of sustainable product design is practically feasible and compatible. The findings and contributions of this research would be useful to the majority of the organizations situated in the world.
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