Integration of design in the hotel and restaurant business: effects for tourism and development of local communities

Abstract

Introduction. The article examines the peculiarities of the integration of design in the hotel and restaurant business and determines its role in the process of attracting tourists and in the development of local tourism business. A number of recommendations have been formulated regarding the feasibility of developing eco and ethno-homesteads as new art forms of hospitality establishments, which is a driver of the development of green tourism in the united territorial communities of Ukraine. Goal. The purpose of the study is to analyze the influence of the design of the hotel and restaurant complex on the attractiveness of tourists and the development of the tourism industry of local communities. Method (methodology). The methodological base is made up of general scientific research methods adapted for the analysis of specific aspects of design in the hotel and restaurant business. Empirical methods, including observation and description, are used to gather primary data on design trends in the industry, while statistical methods allow for processing the collected information and identifying patterns and dependencies. Synthesis, induction and deduction are used to identify innovative design approaches that are integrated into the Ukrainian hotel and restaurant business. Google Trends analysis to track the dynamics of demand and interest in various design styles and concepts of the hotel and restaurant business that are gaining popularity among consumers in real time. A sociological survey is used as a tool to collect data from real and potential customers of the hotel and restaurant business regarding their preferences, expectations and impressions of the integration of design in hospitality services. Methods of abstraction and generalization help to form proposals for the use of design as a tool for the development of the hotel and restaurant business and its impact on the development of local communities and the attraction of tourists. The results. The article proves that design solutions have the greatest influence on the development of the hotel and restaurant business in the case when hotels or other forms of hospitality are chosen by tourists exclusively for recreation. Design plays a significant role in the processes of forming a positive image and attractiveness for eco-tourists and ethno-homesteads, because such locations are chosen by tourists not for temporary residence, but for recreation, therefore design is the basis for reflecting the authentic style, culture, architecture, customs and traditions of the region. Therefore, eco and ethnic estates, as recreation complexes, can be one of the main drivers of the development of green tourism and the local economy.