Abstract

The technologies cloud computing (CC) and artificial intelligence (AI) are very much on business horizon as smart transformation technologies for companies to be smarter once, so as to render their services in a smart way to their customer, meaning promptly, efficiently and economically that best satisfy the customers. This study is a study of the application of CC, and AI in the leading telecom MGA-MENA Company in the middle-east. The result of the application of the twin-technologies of cloud computing and artificial intelligence is the increase in operational services, product efficiencies and better products and more customer satisfying services of a Smart MGA-MENA Company. The conclusion that follows is that the big telecom enterprises like MGA-MENA with a large customer base and every minute umpteen transactions, cloud computing and artificial intelligence is a new and advanced business opportunity. So, it is suggested that telecoms need to be technologically dynamic and updated.

Highlights

  • IntroductionIn the present digital transformation age, moving towards cloud computing (CC) has made a massive progress over the past few years, which transforms the traditional network communication architectures into a new one model, aiming to improve agility and reduce operation costs as cloud computing depends on sharing of resources which allow business to introduce new products and servic-

  • It was clearly observed that telecoms are playing a major role in artificial intelligence revolution, MGA-MENA Company had adopted this approach to eliminate human errors, and move towards operation excellence, reducing cost and faster time to respond to failure in network is the result of all this is to better customer experience

  • It is worth to mention that MGA-MENA shifted their access network to fiber topology to become more agile via Gigabit Passive Optical Network (GPON) where penetration exceeded 92% in populated area and presently network will be further enhanced with Virtual customer premises equipment that enable moving some of router function to cloud, which will support MGA-MENA Company to simplify and speed service delivery and open door for innovative service or solution and this mainly targets enterprise as phase one, where it will enable MGA-MENA Company to implement artificial intelligence (AI) or machine learning at the top of this solution to enhance customer experience, deliver new product faster and improve service management [17]

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Summary

Introduction

In the present digital transformation age, moving towards cloud computing (CC) has made a massive progress over the past few years, which transforms the traditional network communication architectures into a new one model, aiming to improve agility and reduce operation costs as cloud computing depends on sharing of resources which allow business to introduce new products and servic-. Telecommunication companies like MGA-MENA operate in complex environments and depend on the technology to run and develop scalable network and deliver services to customers, where the main challenges for firms are to sustain by innovation and to improve, which is the only way forward. They have to make an intelligent and economical use of the new technologies of cloud computing and artificial intelligence, which are advancements or a step or two forward over computing and human intelligence. It is said that artificial intelligence succeeds where human intelligence fails

Literature Review
Data Collection and Methodology
Digital Transformation Strategy
Operation Excellence
Product Strategy
Use of Case Support and SME
Analysis
Findings
Conclusions
Full Text
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