Abstract
Decisions in the pharmaceutical industry are often based on external informa tion, e.g. press releases or research reports At Schering AG a couple of departments deal with the collection of this kind of data. So far they miss a linking platform that would en able a dynamic input of retrieval results into electronic management information systems in order to distribute the data to more decision makers in different contexts. This target should be achieved by the implementation of SAP Strategic Enterprise Management (SAP SEM®). The article describes the results of a study, containing a survey of the offer and de mand of data. This is used as a basis for solu tions for the linking and active distribution of internal and external management informa tion.
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