Abstract
It is not easy for the hotel industry to develop a new business model. To find new consumers, Taiwan’s hotel industry has learned from the successful experience of internal restaurants and set up affiliated restaurants. The innovative business model has become an important niche for grasping key technologies and expanding advantages in terms of food and beverage management outside the hotel building. Based on this, and on the application of resource theory, this research is based on the authors’ previous research results which used resource-based theories as the basis to develop evaluation dimensions and criteria. This article continues this aspect and model, and merges MCDM models such as DEMATEL and DANP methods to formulate a research evaluation standard system for affiliated restaurants. According to the research results, there are four resource dimensions and eight measurement indicators for the development of key resources for affiliated restaurants; the importance of the four resources is in the following order: organizational ability, personal ability, tangible assets, and intangible assets, and the first two are the “causes” in the causal relationship. The important order of the eight measurement indicators is organizational resources, human resources, financial resources, physical resources, brand/business reputation resources, marketing resources, technical resources, and relationship resources; among them, human resources and financial resources are the most important factors which are the “causes” in the causal relationship. This study uses a multi-criteria decision-making model to explore the resource application, evaluation, and importance ranking of hotel development for affiliated restaurants, which provides a benchmark for the hotel industry to establish affiliated restaurants as an innovative business model. The study results can be referred to for the future and sustainable development of the hotel industry.
Highlights
Within a competitive environment, continuous innovation is an important factor for the sustainable operation of the business [1]
multi-criteria decision-making (MCDM) only necessitates expert interview data from small-sized samples; it does not require the establishment of basic assumptions for criteria or variables. It manages to integrate survey data with expert assessment and provides decision-makers with valid management information that facilitates their formulating of optimal strategies [17]. erefore, in order to continue the research on affiliated restaurants, this study further analyzes the relationship between the four resources and eight indicators established by Chen, et al [18] to complete the construction of an innovative business model. e main purposes of this study are as follows: Firstly, the present study applied Decision-Making and Trial Evaluation Laboratory (DEMATEL) to calculate the correlation between the evaluation criteria, so as to establish the multi-criteria decision analysis framework for affiliated restaurants
Conclusions and Suggestions is study aims to explore the innovative business model of the hotel industry, which has a significant influence on the development of the hospitality industry
Summary
Continuous innovation is an important factor for the sustainable operation of the business [1]. Hoping to find new consumers and increase the revenue, the hotel industry replicates the successful experience of internal dining rooms of hotels to open affiliated restaurants and construct a new business model. E research of Chang, Chen, Wu, and Ke shows that, in the application of business model, there are nine main factors that affect the development of hotel sub-brands, the most important of which are channels, target customers, customer relationships, and key activities [16]. Is study proposes a multi-criteria decision-making (MCDM) model to solve the problem of the key resources evaluation for the development of affiliated restaurants. Erefore, in order to continue the research on affiliated restaurants, this study further analyzes the relationship between the four resources and eight indicators established by Chen, et al [18] to complete the construction of an innovative business model. This study introduced DANP to calculate the weight of criteria that influence each other and laid down a set of criteria used to evaluate affiliated restaurants
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