Integrating the Kansei Engineering into the Design Golden Loop Development Process

Abstract

AbstractOne of the main tools for translating customer’s psychological feelings and needs into product’s design domain is Kansei engineering (KE). It is important that analogy of Kansei engineering enters into the product development process on time and fulfills the role of complementary methodology which gives an emotional value to the product. This paper describes how Kansei engineering works, what are its subgenres and options of integration in following design processes. We will describe standard procedure of Kansei engineering type 1, design process VDI 2221 and Global product or services development process called “Design Golden loop” (DGL). The detail description—research on possibilities of integration of Kansei engineering type 1 framework into the design Golden loop process will be described.KeywordsKansei engineeringVDI 2221Design processCustomerGlobal product or service development process