INTEGRATING SOCIAL MEDIA AND INFORMATION DISSEMINATION IN AIS COURSES

Abstract

ABSTRACT The advent and rapid proliferation of social media have provided a new venue for individuals and companies to communicate and are now part of our everyday lives. Dependency on social media by businesses and individuals has greatly deepened because of workstyle and lifestyle changes brought about by the pandemic. The legitimacy and privacy of information presented on social media have caught the attention of social media users, researchers, and regulators. This study encourages incorporating social media and its influence for the purpose of information dissemination as it pertains to Accounting Information Systems (AIS) courses in both synchronous and asynchronous learning modalities. Background information as well as suggested learning objectives, reading materials, and class activities are provided in order to facilitate class instruction. Keywords Social Media; Information Dissemination; Regulation FD; SEC regulation