Abstract

The use of emerging digital information has become significant and exponential, as well as the boom of social media (forms, blogs, and social networks). Sentiment analysis concerns the statistical analysis of the views expressed in written texts. In appropriate evaluations of the emotional context, semantics plays an important role. The analysis is generally done from two viewpoints: how semantics are coded in sentimental instruments, such as lexicon, corporate, and ontological, and how automated systems determine feelings on social data. Two approaches to evaluate sentiments are commonly adopted (i.e., approaches focused on machine learning algorithms and semantic approaches). The precise testing in this area was increased by the already advanced semantic technology. This chapter focuses on semantic guidance-based sentiment analysis approaches. The Twitter/Facebook data will provide a semantically enhanced technique for annotation of sentiment polarity.

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