Integrating revenue management and sales and operations planning in a Make-To-Stock environment: softwood lumber case study

Abstract

Most research regarding revenue management in manufacturing has considered only a short-term planning horizon, assuming supply and production data exogenously given. Motivated by the case of the Canadian softwood lumber industry, this paper offers additionally a medium-term visibility for firms with limited capacity and faced with seasonal markets. We propose a demand management process for Make-To-Stock environments, integrating sales and operations planning (S&OP) and order promising based on revenue management concepts. Given heterogeneous customers, divergent product structure and multiple sourcing locations in a multi-period context, we first define a multi-level decision framework in order to support medium-term, short-term and real-time sales decisions in a way to maximize profits and to enhance the service level offered to high-priority customers. We further propose a mathematical formulation integrating an S&OP network model in the Canadian softwood lumber industry and an order promising model using nested booking limits. This new formulation allows reviewing previous order promising decisions while respecting sales commitments. A rolling horizon simulation is used to evaluate the performance of the proposed process in various demand scenarios and provides evidence that better performances can be achieved compared to common demand management practices by integrating S&OP and revenue management concepts.