INTEGRATING RESOURCE DEVELOPMENT AND INSTITUTIONAL PLANNING

Abstract

Fundraising has long been a central activity in four‐year institutions, whereas community colleges have only recently begun to see the necessity for such efforts. Resource development and private fundraising as a community college function have only been marginally understood and often are only instigated in times of financial crises. In today's educational arena, development needs to become a long‐term core function in order to maximize the funding base of community colleges. This article gives a brief look at the historical background of fundraising in community colleges, contrasts such efforts with the four‐year institutions, and discusses the matter of integrating resource development with institutional planning processes. Several examples of successful community college development efforts are given, along with a discussion of several planning models that might be used as guides for integrating resource development efforts with institutional planning.