Abstract
The research note highlights the potential of integrating Halal principles with Maslow’s Hierarchy of Needs to better cater to Muslim travelers’ motivations. It proposes a model incorporating spiritual and religious dimensions into Maslow’s traditional psychological frameworks, aiming to offer a comprehensive understanding of motivations in Halal tourism. This integration enriches academic discourse and provides practical insights for the tourism industry, promoting more inclusive, respectful, and culturally sensitive tourism practices.
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