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Abstract
ABSTRACT This paper reviews approaches to include ESG matters into different levels of statutory provisions and technical norms. The discussion includes a comparison of how the European Union (EU) and Switzerland approach this task. In the EU, the ‘Green Deal’ represents a strong foundation for integrating ESG into financial markets laws since it represents an official strategy that aims to reorient capital flows towards sustainable investments to achieve sustainable and inclusive growth. We argue that such a strategic objective broadens the legal basis linked to investor protection to permit introducing more comprehensive rules that touch on all aspects of providing financial services, including product governance and organisational requirements.
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