Abstract

This paper examines the enduring challenge of self-management, as highlighted by Arjun’s observations to Lord Krishna regarding the mind's uncontrollable nature, which resonates with both personal growth and contemporary management practices. The Bhagavad Gita, despite its ancient origins, provides profound insights into self-discipline, vision, leadership, and ethical action that are increasingly relevant in today’s fast-paced business landscape. This study explores the synergies between the teachings of the Gita and modern management theories, focusing on the holistic perspective of Indian ethos in management. By analysing key concepts such as Karma Yoga, Jnana Yoga, and Bhakti Yoga, along with the theory of the three Gunas—Sattva, Rajas, and Tamas—this research highlights how these principles can enhance contemporary managerial practices. Additionally, the paper discusses the evolution of modern management systems and the integration of Indian values, emphasizing the crucial role of ethical leadership and self-regulation in achieving organizational success. In a time when effective management is increasingly tied to holistic and culturally enriched approaches, the Bhagavad Gita offers a framework that transcends traditional Western theories, paving the way for both personal and organizational fulfilment. Ultimately, this research argues that embracing the wisdom of the Gita can foster a more balanced, ethical, and effective management practice, aligning with the well-being of all stakeholders.

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