Integrating Artificial Intelligence Capabilities and Organizational Maturity on Enhancing Financial Sustainability - A Field Study in Iraqi Telecommunications Companies (Zain Iraq and Asia Cell)

Abstract

With the advancement and maturity of artificial intelligence, its use in the work environment alongside humans has become necessary. This raises questions about the real value that artificial intelligence can provide and the importance of its integration with organizational maturity. The research aims to test the impact of integrating artificial intelligence capabilities with organizational maturity in enhancing financial sustainability. It highlights how telecommunications companies can benefit from artificial intelligence capabilities and employ them in specific areas to meet business needs and achieve performance gains. Therefore, a questionnaire was used to collect the opinions of a sample of managers, department heads, and unit and division officials. 163 questionnaires were distributed to the two telecommunications companies, Asia and Zain Iraq, in Baghdad. After analyzing the data using (SPSS V28), (AMOS V26), and (SMART PLS) programs, the research reached a number of conclusions, most notably: the existence of a complementary relationship between the research variables (artificial intelligence capabilities, and organizational maturity) in influencing the variable (financial sustainability). Proving that embedding artificial intelligence capabilities in telecommunications companies contributes to achieving tangible gains in financial sustainability.