Abstract

Efforts to increase fruit and vegetable consump­tion are a significant aspect of national approaches to preventive health. However, policy frameworks for increasing fruit and vegetable consumption rarely take an integrated food-systems approach that includes a focus on production. In this policy analysis and commentary we examine fruit and vegetable production in peri-urban areas of Melbourne in Victoria, Australia, and highlight the significance of emerging environmental and eco­nomic pressures on fruit and vegetable production. This examination will be of interest to other locations around the world also experiencing pressure on their peri-urban agriculture. These pressures suggest that the availability and afforda­bility of fruit and vegetable supplies cannot be taken for granted, and that future initiatives to increase fruit and vegetable consumption should include a focus on sustainable production. Threats to production that include environmental pressures, together with the loss and cost of peri-urban agri­cultural land and a cost-price squeeze due to rising input costs and low farm-gate prices, act in combi­nation to threaten the viability of the Victorian fruit and vegetable industries. We pro­pose that policy initiatives to increase fruit and vegetable consumption should include measures to address the pressures facing production, and that the most effective policy responses are likely to be integrated approaches that aim to increase fruit and vegetable availability and affordability through innovative solutions to problems of production and distribu­tion. Some brief examples of potential integrated policy solutions are identified to illu­strate the possibilities and stimulate discussion.

Highlights

  • Victoria is Australia’s most significant agricultural state (Victorian Government, 2009) and one of Australia’s two main horticultural crop-growing states

  • We propose that policy initiatives to increase fruit and vegetable consumption should include measures to address the pressures facing production, and that the most effective policy responses are likely to be integrated approaches that aim to increase fruit and vegetable availability and affordability through innovative solutions to problems of production and distribution

  • There is a lack of integration between policies and initiatives to increase fruit and vegetable consumption in Victoria, and the fruit and vegetable production industry

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Summary

Introduction

Victoria is Australia’s most significant agricultural state (Victorian Government, 2009) and one of Australia’s two main horticultural crop-growing states. There are a number of cities in Australia and around the world that are experiencing similar pressure for land-use change that may affect the availability of fruit and vegetables (Nasr et al, 2010; OSISDC, 2010) This paper provides a case study examining the benefits of, and threats to, local fruit and vegetable production in Victoria, with a particular focus on peri-urban Melbourne.

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