Abstract
Objectives: Research on smoking-consumer emotions attracts increasing attention. Based on the literature review and analysis, this paper recognizes different definitions, categorizations, measurements of consumer emotions. Then the paper identifies the antecedent variables, moderating variables and outcome variables of consumer emotion and relevant emotion theories to explain the relationship and proposes an integrated theoretical model of consumer emotions. Finally, this paper talks about the future studies of consumer emotions on four aspects. This paper offers insights on the research of smoking-consumer emotions, theoretically and practically.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.