Abstract
Strategic management (SM) of new business ventures (NBV) has been gathering steam in SM literature over the years. SM in the context of an NBV has its own set of challenges and growth propositions. Given this fact, SM for NBVs require a dedicated treatise in terms of conceptual treatment. The author in this conceptual work develops and integrates perspective regarding SM for NBVs. The author undertakes a review and synthesis of literature to arrive at a set of tables and figures providing an integrated view on SM in NBVs. The author undertakes this through logical argumentation and incremental theorization. The author systemizes the literature into different dimensions and clusters. The author thus contributes to the field of SM because of enhanced conceptual understanding on SM for NBVs. Managers involved in NBV firms would get help in asserting what steps need to be undertaken towards successful SM of NBVs.
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