Integrated Development of the Territory of the Tourist Center of the City of Kyakhta: A Development Approach

Abstract

The relevance of the topic of integrated development of tourist territories is due to the fact that the term «integrated development of territories» approved in the urban planning code takes into account the need for the construction of residential real estate, social and other infrastructure, when developing urban areas providing comfortable living for residents on the territory, and it does not consider the needs of the tourists. The integrated development of tourist territories considers the need to create a comfortable consumer environment including display facilities for tourists and collective accommodation facilities. It also suggests developing a service model, an event calendar for foreign and Russian tourists, etc. The aim of the study is to develop and substantiate a financial model for the integrated development of tourist areas and socio-economic effects the implementation of state support for regional programs for the design of the tourist code of the city center «Kyakhta — the city of the great trade routes». The article discusses the methodology for substantiating the socio-economic effects as a result of the implementation of the project of the tourist code of the city center of Kyakhta. This project participates in the competition of the subjects of the Russian Federation for the implementation of state support for regional programs for the design of the tourist code of the city center, the operator of which is the Fe­deral Agency for Tourism (Hereinafter — the Competition). In interdisciplinary team of the Project involved experts from the Irkutsk region and the Republic of Buryatia, representatives of the Administration of the municipality «City of Kyakhta», representatives of the Ministry of Tourism of the Republic of Buryatia, active representatives of urban communities, and business corps. At the same time, the team of «ideologists» of the Project were experts from the consulting company «Novatsia», teachers and undergraduates of the Department of Construction Economics and Real Estate Management of Baikal State University who developed the project. Its main goal is to make Kyakhta one of the leading centers of the «Great Tea Road» from China to Europe, and to develop its domestic and cross-border tourism. The result of the study was the construction of a financial model that showed that funding of 215 million will allow to create more than 80 new jobs; design 8 new user experience scenarios, and 32 new routes; double the flow of tourists and the time spent in the city center; build 13 new commercial facilities; increase the number of hotels, and prove the effectiveness of public and private investments.